Say hello to Pinpoint

Paid Facebook ads that reach the right people at lower cost.

How it works

Think mail merge for Facebook ads - take local data and with a few clicks, create hundreds of engaging personalised ads.

Cuts cost per click

Pinpoint delivers reduced cost per click and increased impressions so your advertising budget goes much further.

Bypass Ads Manager

Facebook Ads Manager is a headache. Pinpoint does the hard work for you and comes with far more advanced targeting.

Targeted growth

Want to grow supporters within certain geographical areas or demographics?Pinpoint them.

Instagram too

Pinpoint can create ads in Instagram as well as Facebook Newsfeed and Sidebar.

Custom Targeting

Create local ads targeted by council ward, constituency or any areas you need. It’s smart targeting way beyond what you can achieve with Facebook Ads Manager’s interface.

Connect locally

Know how much your opponents have slashed from schools across every local authority? Splash your jaw-dropping stats across hundreds of localised, targeted ads. Locally relevant ads get higher engagement.

Merge in images & text

Your suite of localised ads can contain local facts, figures and names, anything you can think of.

But you can also feature a variety of images of local people, candidates or locations.

Pinpoint saves time and money

The power to connect with people where they are is invaluable. Especially these days, when many people are suspicious of distant elites.

But no need to spend days creating and setting up hundreds of ads. Pinpoint generates your localised ads automatically based on a template you create. Then builds them in Facebook Ads Manager with no fuss.

Can we pin you down for a chat?

We’d love to talk to you about what audiences you’re hoping to grow and how localised ads with Pinpoint could help. Get in touch at hello@changelab.io