ShareHarder for growth

People sharing petitions and join forms is one of the cheapest and stickiest forms of recruitment. But many campaigns simply don’t look for a high performing share that will deliver hundreds or thousands of new action takers. The alternative to testing is usually a hastily written bit of copy and a handy image. So we built ShareHarder. It makes it super easy to test Facebook shares.

Here’s how it worked for workplace campaigners Organise.

Grow your audience.

Organise is on a mission to give everyone the tools, skills and confidence they need to improve their lives at work. They signed up to ShareHarder in March 2020 when they were in start up phase. The numbers speak for themselves. Here is the impact of ShareHarder on their growth:

“We rely on organic sharing for increasing our supporter list. ShareHarder is a huge engine of growth for us and helped us grow our supporter list from 80k to 1.4 million in a single year. There’s no way we’d be this size without it.”
-Bex Hay, Organise

Organise found that they almost always found an image or framing that was performing higher than others. When they found an image that was delivering more new signers, they add some more versions of this share with different copy. A high performing bit of copy they’d try out with different images.

In this way Organise find a more and more refined version of their highest performing share. And it’s reflected in the numbers. Organise have soared from 100,000 members to one million members!

ShareHarder integrates easily into your existing systems. You simply stick in the URL for your action page then drop in a few different images and copy variations.

ShareHarder is so easy to use that it’s possible to quickly build the habit of testing social shares every time you launch an action. And when the tests are live, ShareHarder uses a bandit algorithm to start directing people towards the highest performing shares as soon as possible.

This beats out traditional A/B testing because a large segment of your audience don’t end up on what you have quickly realised is a poorer performer.
Whether it’s a donation, a sale or a new member. ShareHarder boosts conversion from your content on average +74% - a huge increase.